Market Saturation = 98.9% - What Now?

For decades, big tech has been focused on one singular goal: infinite growth. They leveraged every tactic in the book from monopolistic practices, data collection, and even pandering to communist governments to keep revenue and profits growing. But, for the first time in history, it seems that big tech is running into a massive roadblock.

The issue is simply that big tech is running out of consumers to convert onto their platforms because everyone is already using their platforms. With WhatsApp, for example, the market penetration is 98% or above in several countries. As such, big tech is no longer able to continue growing by converting more users.

Instead, they’re having to focus on maximizing revenue per user. This is why we’ve been seeing more ads, more paid services, and a larger push to monetize users. However, this strategy can only go so far.

This video explains the challenges big tech faces as they reach market saturation and the end game for big tech.